Why should I run ads when my website is on first rank in google serp?

One should have to run ads on Google SERP even if there website is ranking first.

One should do the keyword research and find out whether competitors ads are running or not.

If you found ads on your top keywords then you also have to run ads even after attaining first rank on organic search.

If you found no ads on your keywords then you should not run ads.

Even then you run ads then there are better chances to getting clicks and conversions.

 

 

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