Digital Marketing refers to the promotion and advertising of products and services of various brands using one or more than one electronic mediums and channels that help the organization to analyze their marketing campaigns that in turn helps them to strategize better for the future and use their resources more effectively so as to achieve a more efficient working environment. Digital Marketing is one of the fastest growing sectors in today’s date and $135 Billion is spent in online advertising globally, not just that the total number of people using the Internet is soon to cross 3 million, that is about 42% of the world’s total population. Be it small or large businesses, or huge multinational companies, everyone today is getting into the sphere of Digital Marketing. More than 8 lakh jobs are expected to be created by the end of 2018, in the field of Digital Marketing with salaries ranging between 15,000-2,50,000 per month. And with a huge gap between the number of people eligible and the actual posts created, there is a lot of scope for people who are into this field. Not just for working professionals, even people who have existing businesses or are budding entrepreneurs, learning Digital Marketing can assist them to grow their businesses in an affordable and efficient way. Various disciplines such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), E-mail Marketing, Inbound Marketing and Web Analytics help you to earn well and build yourself into a complete Digital Marketer.